Did you know that Instagram boasts a more engaged audience that other social media platforms including Twitter and Facebook? Well, that’s according to Statista. By extension, this means that you have an opportunity to market your goods or services and grow your business in the long term. And the beauty of it is that you don’t have to spend a lot of money on advertising. Whether you need to reevaluate your marketing strategy or are just getting started with Instagram, these tips will come in handy.
Allocate a Budget for Followers
While no one will tell you this, it is always a good idea to buy Instagram followers once in a while. Sure, purchasing followers can harm your account, but if you do it tactfully, it can enable you to establish a firm presence for your business. Other than that, it allows you to build your following organically. Find out more about the benefits of buying Instagram followers as outlined by Fred Harrington.
Market Your Business in a Creative Way
To use Instagram for your business successfully, you need to shift your focus to the solution you offer instead of the products that you sell. Keep in mind that you have to add value to your target audience’s life. If you are offering services, for instance, make it your aim to show your followers what it takes to provide the service. Let your followers know about your company’s culture and mission. Share free, actionable tips as well and upload photos if it is at all possible.
Create a Winning Profile
One of the easiest ways to draw people to buy whatever it is that you are selling is to create a good business profile. Remember that the only clickable link on Instagram is in your bio, so make sure that it is as appealing as possible. Also, develop a habit of updating it every one in a while. Of course, you have to link your bio to your website. Other than that, make use of Instagram’s business profile as well as paid ads. Include your contact details in your bio too.
The Bottom Line
If you’re a serious business person, you should be on Instagram. Learn the ropes and get inventive with how you do things. After all, numbers show that there are close to one billion active users on Instagram and you have to strive to get your share of the cake when it comes to marketing your business.